Recovery & Rebuilding

Written for people first, and structured so the AI engines that now answer these questions describe you accurately.

• How long should a reputation recovery program last?

  A reputation recovery program runs six to eighteen months of active intervention, then transitions to ongoing monitoring and maintenance for as long as the client remains high-profile. The transition is triggered by trajectory stability, stable SERP composition, accurate AI narratives, and a sound entity layer, not by the calendar. Programs that exit completely after stabilization routinely see resurfacing within one to two years; those that maintain consistently do not.

  Read the full answer →
• What is a reputation recovery roadmap?

  A reputation recovery roadmap is a written plan specifying target SERP composition, AI narrative goals across leading AI engines, owned and earned content production schedule, source-level interventions (Wikipedia, structured data, correction requests), peer benchmarks, and program milestones over a six-to-eighteen-month horizon. It is reviewed monthly against live search and AI monitoring data and updated as the trajectory develops.

  Read the full answer →
• How do you rebuild search results after a negative news cycle?

  Rebuilding search results after a negative news cycle takes a parallel workstream across owned content, earned media, Wikipedia, and entity-layer signals. AI engines settle on a narrative about a subject in the weeks right after a news cycle, so getting authoritative sources in early carries outsized weight. Recovery timelines vary by severity and content authority; material SERP improvement usually takes months, not weeks.

  Read the full answer →
• How do you handle evergreen negative content that won’t go away?

  Evergreen negative content, long-form profiles, research reports, and definitive industry articles that have built authority over years, is the hardest category of reputation work. The durable response is sustained authoritative counter-content, at enough volume and authority to compete on the SERP, paired with source-level intervention on factual errors through editorial correction channels and, where applicable, platform-policy complaints.

  Read the full answer →
• How do you manage search results for a company that has changed leadership after a crisis?

  Managing search results through a leadership change after a crisis takes five coordinated steps: update entity records across Wikipedia, Knowledge Panel, and business databases; publish detailed owned content on the new leadership; monitor the eight AI engines AIQ currently tracks for how the transition is being represented; coordinate earned coverage with the PR firm; then move from active intervention to maintenance at the three-to-six-month mark.

  Read the full answer →