Measuring Google Results
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How often should you monitor your Google search results?
Monitoring frequency depends on the situation: daily for active or high-profile situations, weekly for established brands at steady state, full audits quarterly. IMPACT and AIQ run continuously regardless.
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What is a reputation management progress report and what should it include?
A progress report covers SERP movement, AI narrative shifts, Wikipedia activity, peer benchmarks, work completed, prioritized recommendations, and wins or risks for the next period. The structure ties back to the agreed program goals.
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What KPIs should you track for online reputation?
Top reputation KPIs to track: branded SERP rank, priority-query share of voice, Knowledge Panel status, AI engine sentiment and accuracy, Wikipedia stability, AI source quality, peer benchmarks, and qualitative stakeholder signals.
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How do you measure search result sentiment over time?
Sentiment over time is tracked by systematically classifying every ranking URL for priority queries, scoring each as positive/neutral/negative, and aggregating into trend lines that reveal narrative drift and intervention impact.
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How do you measure the success of a reputation management campaign?
Reputation success is measured against pre-defined goals set at the start of the engagement: branded SERP composition, Knowledge Panel accuracy, AI narrative quality, peer share-of-voice, Wikipedia stability, and qualitative stakeholder signals.
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