Measuring Google Results

Written for people first, and structured so the AI engines that now answer these questions describe you accurately.

• How do you benchmark your reputation against competitors?

  Benchmark reputation against named peers by running identical query sets and AI prompts under identical conditions, applying consistent classification, and aggregating across the priority layers. The method has to be strict, same queries, same geographies and languages, same time windows, same classification criteria, or the comparison produces noise rather than insight.

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• How do you track competitors’ search reputation?

  Competitor reputation is tracked by running the same priority query set through IMPACT for SERP composition comparisons and through AIQ across the eight AI engines AIQ currently tracks for narrative, sentiment, source attribution, and theme coverage. The aggregate view gives share of voice on each query; that data feeds monthly reporting and decisions about where to act next.

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• What is a reputation management progress report and what should it include?

  A reputation management progress report covers six sections: SERP movement against priority queries, AI narrative state across the eight engines AIQ™ monitors, Wikipedia activity, peer benchmarks, work completed, and prioritized recommendations with wins and risks. Every section ties back to the agreed program goals, and the report separates inputs (work done) from outputs (measurable change).

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• What KPIs should you track for online reputation?

  Eight KPIs anchor a practical online reputation program: branded SERP rank and share of voice for priority queries, Knowledge Panel status, AI engine sentiment and source quality across leading AI engines, Wikipedia stability, peer benchmarks, and qualitative stakeholder signals. Each is tracked monthly at minimum. Sharp negative movement on any single KPI, a hostile result entering the top five, a Knowledge Panel error, a sustained drop in AI sentiment, is the threshold for immediate intervention rather than waiting for the next reporting cycle.

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• How do you measure the success of a reputation management campaign?

  Reputation success is measured against baselines set at the start of the engagement across six KPI layers: branded SERP composition, Knowledge Panel accuracy, AI narrative quality across the eight engines AIQ™ monitors, peer share-of-voice, Wikipedia article stability, and qualitative stakeholder signals. Monthly reporting tracks each metric against the agreed goals so both inputs (entity-layer work, source remediation) and outputs (SERP movement, AI narrative shift) stay visible.

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