Measuring Google Results
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What is sentiment analysis and how does it apply to search results?
Sentiment analysis classifies content as positive, neutral, or negative. For SERP work it gets applied to each ranking URL to assess overall tone and track movement; for AI work it applies to each engine's response.
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How do you report reputation management results to a board or leadership team?
Board reporting summarizes reputation posture against peers, top risks, work completed, KPI movement, AI narrative trend, and three to five recommendations or decisions needed. Visuals over text where they communicate better.
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How do you benchmark your reputation against competitors?
Benchmark reputation against named peers by running identical query sets and AI prompts in identical conditions, applying consistent classification, and aggregating across the priority layers.
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How do you track competitors’ search reputation?
Track competitor reputation by running identical query sets through IMPACT and AIQ, comparing SERP composition and AI narratives side by side, showing peer source mentions, and benchmarking share of voice on the priority queries.
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What is geographic SERP tracking and why does it matter?
Geographic SERP tracking matters because Google personalizes results by country, city, language, and device. Multi-market brands need visibility into how reputation appears in each priority market - the picture varies materially.
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