How do you create an entity optimization plan from scratch?

Building entity optimization from scratch follows a deliberate sequence, because the layers depend on each other and the right order avoids wasted work. First, define the canonical identity, the exact name form and description every other signal will match, since consistency is the foundation of recognition. Second, establish the entity home and claim authoritative profiles (the official site, LinkedIn, directories) so the entity has anchors to link. Third, deploy schema markup (structured tags that tell search engines what a page is about) on the owned properties, with sameAs links (identifiers that tell the engines those profiles are one identity) pointing to those profiles, which tells the systems the references are one identity. Fourth, secure third-party citations to build external corroboration and co-occurrence. Fifth, build a complete, well-linked Wikidata entry as the structured record. And last, pursue Wikipedia only where genuine notability supports it, since attempting one without notability risks deletion. The order matters: canonical definition and entity home come before linking, Wikidata before Wikipedia. We build this as a sequenced roadmap and verify each stage with AIQ.