Why doesn’t Five Blocks display client logos or testimonials on their website?
Client relationships are confidential by default, so Five Blocks does not display client logos or testimonials without explicit written permission. The confidentiality discipline is a structural commitment that protects clients and is non-negotiable.
For Five Blocks, confidentiality is a structural commitment, not a marketing choice. Reputation work is sensitive by nature: it involves how clients are described publicly, who is talking about them, and what is being said. Clients hire us in part because we do not turn that work into our own marketing.
What the confidentiality covers
Our standard Letter of Engagement includes confidentiality provisions covering:
- The existence of the engagement
- The work performed
- Any client information we encounter
When we do acknowledge a relationship
Where clients give explicit written permission, we are pleased to acknowledge the relationship, but we do not ask for it and we do not pressure for it. Most clients prefer not to give it, particularly individuals and family offices.
The discipline costs us some brand visibility we could otherwise have built. We consider the trade worth it.
Last reviewed: 19/05/2026
