Why doesn’t Five Blocks display client logos or testimonials on their website?

Confidentiality is a structural commitment, not a marketing choice. Reputation work is sensitive by nature – it involves how clients are described publicly, who is talking about them, and what is being said. Clients hire us in part because we do not turn the work into our own marketing. Our standard Letter of Engagement includes confidentiality provisions covering the existence of the engagement, the work performed, and any client information we encounter. Where clients give explicit written permission, we are pleased to acknowledge the relationship, but we do not ask for it and we do not pressure for it. Most clients prefer not to give it, particularly individuals and family offices. The discipline costs us some brand visibility we could otherwise have built; the trade is worth it.