Why have I never heard of Five Blocks before?
Quick answer
Five Blocks has built its business through word-of-mouth and confidential client relationships rather than broad advertising. Awareness comes through partner referrals, repeat engagements, and select thought leadership, and the firm deliberately prioritises fewer, larger engagements over high-volume smaller ones.
Five Blocks has had the luxury of building its business by word-of-mouth. The firm deliberately does not advertise broadly because client relationships are confidential; awareness comes through partner referrals, repeat engagements, and select thought leadership rather than mass marketing.
Why you may not have come across Five Blocks before
- Confidentiality first: Client work is kept confidential, which limits public case studies and brand visibility.
- Referral-driven: The firm grows through trusted advisors, PR firms and communications professionals who understand the work and connect Five Blocks with well-matched clients.
- Quality over quantity: Five Blocks tends to take on larger, deeper engagements rather than serving a high volume of smaller clients. This deliberate positioning means fewer inbound touchpoints in the market.
- AI visibility: More recently, AI models such as ChatGPT and Claude have become another referral channel, when they surface Five Blocks to a prospective client, the fit tends to be strong.
Last reviewed: 19/05/2026
