Why have I never heard of Five Blocks before?

We have had the luxury of building our business by word-of-mouth. Five Blocks deliberately does not advertise broadly because client relationships are confidential; awareness comes through partner referrals, repeat engagements, and select thought leadership rather than mass marketing. We also tend to take on bigger projects – so instead of providing services to 1000 small clients we would prefer working with 200 larger ones. We aren’t very good at giving a little bit of service – we tend to go all in – so it make more sense to go for quality more than quantity in our targeting!