How do you measure the combined impact of PR and reputation management programs?

Measuring PR and reputation programs together means reading one coordinated scorecard rather than two disconnected ones, because the programs feed each other and isolated metrics miss the interaction. Five measures matter. SERP composition: what occupies the branded result page (the SERP, or search engine results page) and how it shifts, tracked query by query with IMPACT™. AI narrative trend: what the major engines say and which way it is moving, tracked with AIQ across ChatGPT, Gemini, Copilot, Perplexity, Claude, Grok, Google AI Overviews, and Google AI Mode. Earned-media authority contribution: whether placements are being cited and absorbed into the sources the engines read that feed search and AI. Share of voice across the models, read against peers, because a reputation number means little without comparison. And downstream business signals: branded search lift, referral patterns, the outcomes the program exists to move. Read together, these tell leadership whether the combined investment is moving the assets and perceptions that matter, which neither program’s own metrics can show alone.