Can we work with you while we also use a PR firm?
Yes - most of our engagements run alongside a PR firm. We operate white-label or as a named partner depending on how the agency wants to present it, with shared briefings, coordinated calendars, and one reporting cadence.
Yes, and it is the norm rather than the exception. A large share of our work runs jointly with a PR firm, because the disciplines are complementary: they own messaging, story placement, and journalist relationships, while we own the search, Wikipedia, AI, and entity layers that earned media feeds into.
Two ways we show up
How we appear to the client is the agency’s call:
- White-label, we work through the agency so the client sees a single team.
- Named partner; we are introduced by name because the specialist credibility helps.
How the two teams coordinate
Either way, the mechanics are the same:
- A shared briefing, so everyone works from the same facts.
- Coordinated content calendars, so timing reinforces rather than collides.
- Named owners on each side, so coordination has accountability.
- One unified report, rather than two competing ones.
The client should never feel the seam. After twenty years of these arrangements, we have learned the coordination matters as much as the work itself.
Last reviewed: 20/05/2026
