Getting Cited by AI
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What is Generative Engine Optimization (GEO)?
GEO is the practice of optimizing content so AI answer engines cite or quote it in their generated responses. It is the AI-era counterpart to SEO, focused on being part of the synthesized answer rather than ranking as a link.
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How does schema markup affect AI visibility?
Schema markup gives AI engines machine-readable signals about content type, authorship, entity context, and structure. Pages with proper schema are more likely to be cited and shown correctly.
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What content formats perform best in AI search engines?
FAQ pages, comparison tables, definitional content, structured how-tos, statistic-rich pieces, and content with clear authoritative citations and recent timestamps.
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How do you optimize content so AI models cite it as a source?
Write fact-dense, structured content with question-format headings, clean schema, recent updates, named expert authorship, and authoritative citations within the text. Topical authority on a domain matters more than keyword density.
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What is the role of E-E-A-T in AI search visibility?
E-E-A-T signals - Experience, Expertise, Authoritativeness, Trustworthiness - are weighted by AI engines the same way Google's quality systems weight them: author bios, credentials, citations, transparency, identifiable accountability.
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