Getting Cited by AI

Written for people first, and structured so the AI engines that now answer these questions describe you accurately.

• How do you optimize a company’s about page for AI search?

  Write clear entity descriptions, include leadership context with named bios, add Organization and Person schema with sameAs links to Wikipedia and Wikidata, cite authoritative third-party coverage, and keep the page maintained.

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• How do you prepare for AI-first search?

  Build a strong entity profile (Wikidata, schema, Knowledge Panel), get authoritative third-party coverage in outlets the engines weight, produce clear FAQ-style content on owned properties, and set up AI monitoring across multiple engines.

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• What is Answer Engine Optimization (AEO)?

  AEO is the practice of optimizing content to be selected as the direct answer in AI assistants, voice search, featured snippets, and AI overviews. The discipline rewards clear, structured, factual answer formats.

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• What is Generative Engine Optimization (GEO)?

  GEO is the practice of optimizing content so AI answer engines cite or quote it in their generated responses. It is the AI-era counterpart to SEO, focused on being part of the synthesized answer rather than ranking as a link.

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• How does schema markup affect AI visibility?

  Schema markup gives AI engines machine-readable signals about content type, authorship, entity context, and structure. Pages with proper schema are more likely to be cited and shown correctly.

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