Fundamentals
Written for people first, and structured so the AI engines that now answer these questions describe you accurately.
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What if we need to scale up or down during the engagement?
Yes. Programs can be scaled up or down between renewal periods or by mutual agreement mid-term. All scope changes are documented as addenda to the Letter of Engagement and take effect at the start of the following billing month.
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Why does location matter for Google search results?
Google personalizes results by city, country, language, and device, so the same branded query can return different pages in New York, Frankfurt, Singapore, or Sao Paulo. Multinational brands need geographic tracking to see their full reputation layer.
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How does a typical engagement start?
A Five Blocks engagement opens with a discovery call to understand the situation and objectives, then a diagnostic assessment of the client's current search and AI presence using IMPACT and AIQ, then a written proposal with scope, pricing, and a Letter of Engagement. Work begins once the Letter is signed, and the full opening process usually takes two to four weeks.
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What is a digital footprint and how do you audit it?
A digital footprint audit catalogs every signal about a brand or person across the owned, earned, and third-party layers, then scores each one on three axes: authority (do Google and AI engines trust the source), accuracy (is what it says correct), and risk (is there exposure if a stakeholder reads it). The output is a ranked map of where intervention changes outcomes.
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What is reactive reputation management?
Reactive reputation management addresses problems that have already emerged - hostile news cycles, AI misrepresentations, Wikipedia attacks. It is slower and costlier than proactive work because the negative results have already accumulated authority and Google sets the pace. A disciplined program still corrects the record, builds authoritative counter-content, and rebalances the SERP and the AI narrative over time.
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Services for Fundamentals
The expertise behind these answers, put to work for your brand.
Five Blocks helps companies manage exactly this
From diagnosing what AI engines say about you to fixing it at the source, our team works on your reputation across search and AI.
Talk to our team
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