Fundamentals
-
What if we need to scale up or down during the engagement?
Yes. Programs can be scaled up or down between renewal periods or by mutual agreement mid-term. Structural changes are documented in addenda to the Letter of Engagement.
Read the full answer -
Why does location matter for Google search results?
Google personalizes search results by the searcher's city, country, language, and device. The same query can return materially different pages in New York, London, Singapore, and Sao Paulo. Multinational brands need geographic tracking.
Read the full answer -
What is reactive reputation management?
Reactive reputation work addresses problems that have already emerged: hostile news cycles, AI misrepresentations, Wikipedia attacks. It is more expensive, slower to produce results, and bounded by the existing landscape.
Read the full answer -
What is a digital footprint and how do you audit it?
A digital footprint audit catalogs every signal about a brand or person across owned, earned, and third-party layers, then assesses each for authority, accuracy, and risk. The output is a prioritized intervention list.
Read the full answer -
How does a typical engagement start?
A discovery call to understand the situation and objectives, followed by a diagnostic assessment of the current digital landscape, then a proposal with scope and Letter of Engagement. Work starts after execution.
Read the full answer
