Fundamentals
Written for people first, and structured so the AI engines that now answer these questions describe you accurately.
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Why can’t we manage our digital reputation in-house?
In-house teams usually lack the proprietary monitoring tools, the editorial expertise across Wikipedia and AI engines, and the cross-account pattern recognition that this kind of work requires.
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How many people actually Google a company or person before doing business?
Most. Surveys consistently show the large majority of B2B buyers, journalists, investors, and senior candidates search for individuals or companies before any direct contact. Google is the gating impression for nearly every business interaction.
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If I publish 20 new articles about my company, will that push the bad one down?
No. Volume alone does not displace a strong negative. What matters is authority and entity signals. Twenty weak articles often have less effect than two authoritative ones from outlets Google trusts.
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What does an ORM firm need from us to actually start moving the needle?
Priority keywords and topics, executive bios, prior PR materials, an articulation of current concerns, target audience definitions, and access to make changes on owned properties. We independently audit the rest.
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What is a digital reputation audit, and what should it reveal?
A reputation audit reveals SERP composition, Wikipedia and Knowledge Panel status, AI narrative across major engines, peer benchmarks, entity signals, content gaps, and a prioritized list of interventions.
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Services for Fundamentals
The expertise behind these answers, put to work for your brand.
Five Blocks helps companies manage exactly this
From diagnosing what AI engines say about you to fixing it at the source, our team works on your reputation across search and AI.
