Fundamentals
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What is a digital reputation audit, and what should it reveal?
A reputation audit reveals SERP composition, Wikipedia and Knowledge Panel status, AI narrative across major engines, peer benchmarks, entity signals, content gaps, and a prioritized list of interventions.
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How often does Google re-rank search results after an ORM campaign starts?
Continuously. Google re-evaluates branded results on every relevant signal change. New authoritative content typically shows movement within days to weeks; repositioning settles over weeks to months as content matures and accumulates authority.
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How long until the reputational damage subsides?
Months to years depending on severity, source authority, and remediation work. Most situations show meaningful improvement within 6-12 months of structured intervention. Severe high-authority coverage can take longer.
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What if we’re not sure what we need?
Start with a diagnostic. It maps the current digital landscape, identifies issues and opportunities the client has not seen, and produces a recommended scope the client can decide whether to pursue.
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Can we do a short-term project or audit?
Yes. Short-term diagnostic and advisory projects are available, often as a starting point before committing to a full program. They produce a defensible read of the current state and a recommended scope.
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