Crisis Scenarios

Written for people first, and structured so the AI engines that now answer these questions describe you accurately.

• How do you manage reputation when named in a lawsuit?

  Being named in a lawsuit sets off a predictable sequence online: the complaint gets covered, AI engines pick up the plaintiff's framing, and the branded SERP fills with one-sided filing coverage. The reputation response runs alongside legal counsel and has four parts: daily AIQ monitoring on the specific narrative threads, authoritative owned content on the broader operating record (not the matter itself), and factual-error corrections submitted through editorial channels.

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• How do you manage personal reputation during a divorce or family dispute?

  In a family dispute, less is almost always more: confidentiality is the operating principle, public statements happen only where silence would be worse, and owned content covers the individual's broader story without engaging the dispute. Engaging it makes the dispute the dominant frame and closes off the option of letting it fade.

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• How do you manage reputation during layoffs or restructuring?

  Layoffs produce a predictable digital sequence: an immediate wave of Glassdoor, Blind, and social posts, then press coverage that compresses the story, then, weeks later, the AI engines hardening the narrative as they consolidate that source material. The response that holds up is owned content covering the business reasons and how employees were treated, leadership content on what comes next, and sustained monitoring across platforms in the months that follow.

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