Crisis Scenarios

Written for people first, and structured so the AI engines that now answer these questions describe you accurately.

• We had a data breach last year and it still ranks #2. Is that fixable?

  A year-old data breach article at position 2 can usually be displaced, but it takes sustained work over six to twelve months. The article has accumulated authority that Google weights heavily. The interventions that succeed run in parallel: authoritative current content on operations and remediation, refreshed entity signals across Wikidata and the Knowledge Graph, source-level work on outlets still citing the article, and editorial correction requests where the article contains factually outdated claims.

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• How do you manage reputation during a regulatory investigation?

  Coordinate everything with counsel, keep communications measured and factual, monitor the AI narrative daily, and focus authoritative content on the company's broader operating record rather than on the investigation itself.

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• How do you handle reputation during M&A activity?

  Reputation work around M&A spans two phases: pre-announcement hygiene (entity signals, AI engine accuracy, Wikipedia currency) so diligence surfaces a clean picture on both sides, and post-announcement updates so the deal narrative propagates correctly across search, structured data, and the eight major AI engines tracked by AIQ.

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