Crisis Scenarios

Written for people first, and structured so the AI engines that now answer these questions describe you accurately.

• How do you handle reputation during M&A activity?

  Reputation work around M&A spans two phases: pre-announcement hygiene (entity signals, AI engine accuracy, Wikipedia currency) so diligence surfaces a clean picture on both sides, and post-announcement updates so the deal narrative propagates correctly across search, structured data, and the eight major AI engines tracked by AIQ.

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• How do you handle defamation in search results?

  Defamation in search requires two parallel tracks: legal escalation (cease-and-desist, platform takedowns, litigation where facts and jurisdiction support it) and reputation work (authoritative content, entity strengthening, source correction, IMPACT and AIQ monitoring). Legal action alone rarely resolves the SERP because cached copies, syndicated versions, and secondary-site quotations persist after the original is removed.

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• How do you manage reputation after a data breach?

  After a data breach, the customer-facing FAQ page on the company's own site is the single most important reputation asset: it becomes the property the press and AI engines cite, and it must be kept current as remediation progresses. Pair it with daily AIQ monitoring for misinformation and continued owned content for the months after the news cycle ends, because breach articles are durable in AI engines long after press interest fades.

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