Common Scenarios

Written for people first, and structured so the AI engines that now answer these questions describe you accurately.

• How do you manage Google results for a person entering politics?

  For someone entering politics, the decisive reputation work happens before the campaign goes public: build the candidate's entity infrastructure (Person schema and sameAs links on a candidate site, an accurate Wikipedia article where notability supports one), publish authoritative content covering the candidate's actual record, and stand up AIQ monitoring across the eight AI engines AIQ currently tracks, so the canonical version of the story is the candidate's, not the opposition's.

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• Is it possible to remove Google News results or only web results?

  Google News removal almost always runs through the publisher (a correction, an update, or in rare cases an unpublish), because Google does not adjudicate news content. Standard web results have a wider set of channels - defamation removal with a court order, outdated-content removal, and Right to Be Forgotten in the EU and UK - but none is broadly available.

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• How do search results differ between Google.com and international Google domains?

  Google.com and country-specific Google domains apply local ranking signals that produce materially different results for the same query across markets. The same brand query on google.com (US), google.de (Germany), and google.co.jp (Japan) can rank different URLs, surface different language Wikipedia versions, and weight different local citation patterns, making per-market monitoring through GeoSearch and IMPACT™ a requirement for multinational reputation programs.

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• How do you handle pay-for-removal or extortion sites in search results?

  Pay-for-removal and extortion sites are handled by treating it as a legal matter from the first conversation rather than a negotiation: refuse to pay, pursue legitimate takedown through the host, registrar, and Google's policy channels where the site breaks their terms, escalate under extortion or defamation law where actionable claims apply, displace the result with authoritative content while the legal process runs, and monitor for the replacement URLs these operators tend to spin up.

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• How does reputation management work for private companies with no public profile?

  Private companies still need reputation management because customers, candidates, partners, and investors all search, and none of them restrict their research to publicly listed companies. The core entity work (Wikipedia where notability exists, Knowledge Panel, Crunchbase profile, structured-data site, AIQ monitoring) matters identically; only the footprint is smaller.

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