Common Scenarios

Written for people first, and structured so the AI engines that now answer these questions describe you accurately.

• How do you manage Google results for a person entering politics?

  For someone entering politics, the decisive reputation work happens before the campaign goes public: build the candidate's entity infrastructure (Person schema and sameAs links on a candidate site, an accurate Wikipedia article where notability supports one), publish authoritative content covering the candidate's actual record, and set up AIQ monitoring across the eight AI engines AIQ currently tracks. The point is to make the canonical version of the story the candidate's, not the opposition's.

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• How do you handle negative content from anonymous sources in search results?

  Handle anonymous-source negative content with a factual public statement where one is genuinely warranted, platform reports on policy violations such as coordinated inauthentic behavior and harassment, sustained authoritative counter-content, and source-level monitoring that can reveal connected attacks.

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• How do you manage search results for a company that has been acquired?

  After an acquisition, search work redirects deprecated domains where appropriate, updates Wikipedia and the Knowledge Panel to reflect the new ownership, refreshes authoritative third-party profiles, and produces canonical owned content that links parent and subsidiary entities.

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• How do you manage search results when a company changes its name?

  A company name change is a coordinated entity operation: update Wikidata first because it reaches the Knowledge Graph faster than Wikipedia, refresh the Wikipedia article through a Talk-page edit request, correct the Knowledge Panel while keeping the old name as alternateName, 301-redirect legacy domains, refresh authoritative directory listings, and publish transition content with structured data linking the old and new identities. AI engines reflect rebrandings with a lag, so the new name has to be pushed into every source the engines read at once and monitored until they catch up.

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• Is it possible to remove Google News results or only web results?

  Google News removal almost always runs through the publisher (a correction, an update, or in rare cases an unpublish), because Google does not adjudicate news content. Standard web results have a wider set of channels - defamation removal with a court order, outdated-content removal, and Right to Be Forgotten in the EU and UK - but none is broadly available.

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