Building Your Presence

Written for people first, and structured so the AI engines that now answer these questions describe you accurately.

• What is the minimum digital presence every C-suite executive should have?

  The C-suite minimum is five foundation pieces: a complete LinkedIn profile, a Person-schema-marked bio on the corporate site, an accurate Wikipedia article where notability supports one (accurate Wikidata otherwise), claimed Knowledge Panel signals, and baseline monitoring across Google search and AI engines. It is the foundation every other reputation effort rests on.

  Read the full answer →
• How do you build a positive search presence for someone with a common name?

  A positive search presence for a common name is fundamentally an entity-disambiguation problem: the engines have to decide which same-named person the searcher means. The work builds deliberate signals to make that resolution unambiguous - Person schema with distinguishing properties, sameAs links to every authoritative profile, a portfolio of owned and earned content tied to the right person through authorship metadata, and AIQ monitoring of how each engine currently resolves the name so misattribution can be corrected at the source.

  Read the full answer →
• What owned properties should every executive have?

  Every executive should own five properties: a personal site or Person-schema-marked bio on the corporate site that serves as the canonical reference; a complete, current LinkedIn profile; an accurate Wikipedia article where notability supports one, or accurate Wikidata-only presence where it does not; Knowledge Panel signals fed by Wikidata, schema markup, and sameAs links; and presence on the authoritative profiles relevant to their sector. The list is short and structural - each property is tied to the others through sameAs links so search and AI engines resolve them to one person.

  Read the full answer →