Building Your Presence

Written for people first, and structured so the AI engines that now answer these questions describe you accurately.

• How do you build a positive search presence for someone with a common name?

  For someone with a common name, search presence is an entity-disambiguation problem: engines have to decide which same-named person the searcher means. The signals that settle it are Person schema with distinguishing properties, sameAs links to every authoritative profile, owned and earned content tied to the right person through authorship metadata, and AIQ monitoring of how each engine resolves the name today so misattribution can be corrected at the source.

  Read the full answer →
• What owned properties should every executive have?

  Every executive should own five properties: a personal site or Person-schema-marked bio on the corporate site as the canonical reference; a complete, current LinkedIn profile; an accurate Wikipedia article where notability supports one, or accurate Wikidata-only presence where it does not; Knowledge Panel signals fed by Wikidata, schema markup, and sameAs links; and presence on the authoritative profiles relevant to their sector. The list is short and structural. Each property links to the others through sameAs, so search and AI engines resolve them to one person.

  Read the full answer →
• How should executives use speaking engagements for reputation building?

  A speaking engagement leaves reputation infrastructure behind: the event page, the recording, and the transcript are indexable third-party artifacts that build topical authority and that AI engines can cite when describing the executive's expertise. Selection matters more than volume. A credentialed venue aligned with the executive's topical lanes is worth more than a higher count of general appearances.

  Read the full answer →