How is AIQ used for employer brand?

Job candidates increasingly ask AI engines about employers before they ever visit a careers page, and AIQ tracks the resulting picture, which sources the engines lean on, how the answer differs across engines, and how it shifts after a company publishes new careers content or hits a media moment.

Prompts built around how candidates actually ask

Topics for employer-brand use are configured around the questions candidates put to AI engines:

• “What is it like to work at [Company]?”
• “Is [Company] a good place to work?”
• “What is the culture at [Company]?”
• Comparative versions against named talent-market competitors.

What the platform surfaces

• Source drivers, which sources the engines are weighting in their answer. Typical drivers include Glassdoor, Reddit threads, LinkedIn posts, and the company’s own owned content.
• Engine-by-engine differences, how the employer-brand answer varies from one AI engine to the next.
• Movement over time, how the picture changes after the company publishes new careers content or after a media moment.

The comparison view is often the useful one

Benchmarking the employer-brand answer against talent-market competitors is frequently more useful than the absolute view: it shows not just what AI says about you, but how that compares to what candidates hear about the companies you compete with for talent.