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How does AIQ change crisis response?

Quick answer

AIQ closes the crisis feedback loop: the day after a statement is issued, comms teams can see whether the official version of events has entered the AI narrative, which sources are still driving the negative frame, and where to act next.

AIQ changes crisis response by closing the feedback loop. In a traditional crisis workflow, the comms team issues a statement, places a story, and then waits days or weeks to see what stuck. AIQ collapses that wait: by the day after a statement is issued, the engines have polled, and the platform shows whether the official version of events has entered the AI narrative.

What you can see the next day

  • Did the official version land?, whether your statement and placements have entered the AI narrative or the engines are still telling the contested version.
  • Which sources are still driving the bad frame, the citations the engines are weighting toward the contested account.
  • Where the engines diverge, how the picture differs from one engine to another.
Two-row diagram contrasting crisis response loops.
AIQ closes the crisis feedback loop: by the day after a statement is issued, the engines have polled and the platform shows whether the official version entered the AI narrative, which sources still drive the bad frame, and where to act — versus the traditional workflow that waits days or weeks to see what stuck.

Why source attribution is the leverage point

Knowing that ChatGPT is still telling the bad story is one thing; seeing that a single older article is driving a large share of the citations, and is therefore the place to act, is another. That source-level view is what turns monitoring into a next move.

The speed advantage compounds when a situation is moving daily: instead of guessing for days or weeks, the comms team gets a fresh read each cycle on whether the narrative is correcting. We use AIQ on every crisis engagement we run.

Last reviewed: 19/05/2026

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