My Wikipedia article has wrong information and it keeps getting reverted when I try to fix it. Why?

When a Wikipedia subject (or someone close to them) tries to edit the article directly and the edits keep getting reverted, the cause is almost always procedural rather than substantive. Wikipedia’s COI policy (WP:COI) discourages direct edits by subjects of articles. The PAID policy (WP:PAID) requires disclosure for compensated editors. NPOV (WP:NPOV) demands neutral encyclopedic tone, which subjects rarely produce when correcting themselves. The remediation, even when the underlying correction is genuinely accurate, is to switch channels: open a disclosed-COI Talk page edit request citing reliable secondary sources for each proposed change. Community editors who have watched the article through these disputes will usually implement reasonable, well-sourced requests. The correction lands; the procedural friction goes away.