How should crisis communications plans incorporate digital reputation management?

A crisis communications plan that ignores digital reputation is planning for the last era’s crisis. Today the story breaks and is immediately synthesized by search and the AI engines, so the plan has to account for those channels before, during, and after. Assign named cross-functional owners spanning comms, legal, and reputation, so there is no scramble over who acts. During: run AI narrative monitoring in real time, because the engines will be asked about the crisis immediately and the comms team needs to know what they are saying as it shifts, which is what AIQ™ is built to do under load. After: plan the rebuild deliberately – the crisis leaves a residue in search, Wikipedia, and the AI narrative that does not clear on its own, and restoring the digital record is its own workstream. The principle throughout is infrastructure before the event, monitoring during, deliberate rebuilding after.