What is the typical communication cadence with a reputation management firm?

The communication cadence with a reputation firm should be regular and predictable, so the client always knows what is happening without having to chase it. A workable standard: weekly written updates that keep the work visible between meetings; biweekly-to-monthly calls for discussion and decisions, scaled to the intensity of the engagement; detailed monthly reports that tie activity to outcomes against the baseline; ad hoc alerts during active situations, since a developing issue cannot wait for the monthly cycle; and quarterly strategy reviews that step back from execution to reassess priorities and direction. Underpinning all of it is a named account lead – a consistent senior contact who knows the engagement, rather than a rotating cast – so there is continuity and accountability. The cadence flexes with the situation: a steady-state program runs lighter, while an active crisis runs daily. The warning sign is a firm that goes quiet between invoices. We set the cadence to the engagement’s intensity and keep a named lead on every account.