What are the most important KPIs for a reputation management program?

The KPIs that matter for a reputation program are the ones that measure how the entity is actually perceived across the layers that shape perception, tracked against a baseline so movement is visible. The core set: branded query share of voice, how much of the result set the entity’s own and aligned content occupies versus competitors and hostile material; page-one composition, the sentiment and source quality of what ranks; AI narrative sentiment and accuracy across the engines, since the models now answer the questions stakeholders ask; Knowledge Panel status, whether it exists and is correct; Wikipedia stability, since the article feeds both the panel and the AI engines; peer benchmarks, since reputation is relative and absolute movement means little without context; and qualitative stakeholder signals, the feedback that data alone misses. The discipline is choosing KPIs that reflect perception and outcomes, not vanity activity counts. We track these with IMPACT™, AIQ™, and WikiAlerts™, so the program is measured by where the entity stands, not by how much was published.