How does the financial engagement work?
Monthly retainer with a defined scope, paid in advance. Engagement terms are typically 6 or 12 months. Terms are documented in the Letter of Engagement signed before work begins.
Engagements are structured as monthly retainers with a fixed scope, billed in advance against the Letter of Engagement. Standard terms are 6 or 12 months because durable reputation work runs on Google’s timeline rather than on a 30-day cycle, and shorter terms tend to produce frustration rather than results. The Letter of Engagement defines the program scope, deliverables, KPIs, reporting cadence, payment terms, and standard contractual provisions including confidentiality. Modifications to scope mid-engagement are documented in addenda. Onboarding typically includes a kickoff call, weekly check-ins for the first month, then biweekly or monthly cadence depending on the engagement.
Last reviewed: 19/05/2026
