What should you do if a competitor edits your Wikipedia page?

Competitor edits on a client’s Wikipedia article are common enough that we treat the workflow as routine. The first step is always Talk-page engagement: identify the specific edit, explain on the article’s Talk page why it violates a specific Wikipedia policy (NPOV for promotional or smear language, V for verifiability with reliable sources, COI if the editor is disclosed as competing, undue weight if the edit overemphasizes a minor issue), and propose a policy-compliant alternative. If the competitor editor responds and a good-faith discussion emerges, the dispute often resolves through reworded sourced text. If they refuse engagement or persist in policy violations, the escalation path goes through the relevant noticeboards (NPOV/N, RSN, COIN) and ultimately administrator review. Direct revert wars are never the move; they are how disclosed COI editors lose credibility and get sanctioned.