What to Expect

Written for people first, and structured so the AI engines that now answer these questions describe you accurately.

• What role does the client play during a reputation management engagement?

  The client stays active throughout a reputation management engagement: supplying context and access to owned properties, joining strategy reviews, approving key content, stating goals and constraints, and coordinating internal teams such as PR, legal, and marketing. Programs underperform when the client disengages and treats the firm as a black box.

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• What results should I realistically expect from ORM in the first 90 days?

  By day 90, expect the diagnostic finished, the strategy in execution, initial entity-signal work deployed, content production running, baseline monitoring live across search and the AI engines, early movement on priority branded queries, and enough AI readings to show narrative trends. Structural results compound over quarters. The 90-day test is whether the foundation is solid and the leading indicators point the right way.

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• What’s the difference between paying for ORM monthly vs. a one-time project?

  Monthly retainers fund ongoing reputation work: continuous monitoring, regular content production, entity work, Wikipedia activity, and strategy. One-time projects cover bounded needs such as a diagnostic, a short advisory, or a single entity cleanup. Because durability comes from sustained activity, a recurring concern is almost always better served by a retainer; a project fits only a genuinely finite need.

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• What happens when you stop working with a reputation management firm?

  When an engagement ends, the durable assets it built (Wikipedia articles, owned content holding branded positions, entity signals) usually stay in place, because they earned those positions. What stops is the monitoring and maintenance, so slow erosion and new problems can go unnoticed unless a light-touch monitoring layer stays in place.

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• How much does reputation management cost?

  Reputation management cost depends on scope. A program covering search results, AI engines, Wikipedia, and entity signals is a much bigger job than a targeted diagnostic or a single-issue correction. Five Blocks scopes each engagement to the situation after a discovery call, then delivers a written proposal with defined deliverables and pricing; where a budget ceiling exists, the highest-impact work comes first.

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