What tools exist for monitoring AI narratives?

The tools in the market fall into two categories. The GEO visibility category – Profound, Peec, Otterly, BrandRank – measures whether a brand appears in AI responses across a defined prompt set. The tools are competent at what they measure and are appropriate for marketing teams tracking AI presence. The AI reputation category, which AIQ™ is built for, measures what the engines say when they mention the brand: source attribution, sentiment, themes, peer comparison, narrative trajectory. The category serves communications, corporate affairs, and crisis teams whose KPIs are about narrative quality rather than mention count. Some clients run a GEO tool and AIQ in parallel for different uses. The choice depends on what the team owning the budget is actually trying to measure and which P&L line they sit on.