What reporting does the IMPACT platform generate?

Standard IMPACT™ reports include keyword ranking and movement by geography, share-of-voice for the client and its named peer set, URL-level ownership classification (which results are owned, earned, third-party, or hostile), SERP feature presence, and competitive benchmark dashboards. Time-series exports power the monthly client reports, with each report tying back to the program’s stated objectives so movement is interpretable rather than just descriptive. Custom views are common – most engagements add at least one client-specific cut.