What is Five Blocks’ approach to innovation?

Five Blocks is a tech-enabled services firm, which means we build the tools the advisory team needs rather than buying off-the-shelf or relying on what general SEO platforms happen to report. Four proprietary platforms support the work. IMPACT™ monitors Google search results, SERP features, and reputation signals at scale, processing more than 100 million daily data points across 50,000+ keywords. AIQ™ monitors what AI answer engines (ChatGPT, Gemini, Copilot, Perplexity, Claude, Grok, Google AI Overviews, and Google AI Mode) say about a brand or person and is available both as a service component and as a self-serve SaaS. WikiAlerts™ tracks Wikipedia article changes in real time and is freely available at wikialerts.fiveblocks.com. GeoSearch lets us run a query as a user would see it from any specific location and language, which matters constantly for international clients and for any reputation work that varies by geography.