What is Five Blocks’ approach to ethical reputation management?

The ethical line is clear and the operational posture follows from it. What we do not do: fake reviews, review manipulation, undisclosed paid Wikipedia editing, content farms, link schemes, cloaking, platform-policy violations, fabricated press coverage, or any tactic that would not survive a journalist or regulator asking how the work was done. The ethical posture is also operationally durable: tactics that violate platform policies are increasingly detected and reversed by the platforms themselves, and the reputation damage from reversal is worse than the original problem. Clients hiring Five Blocks are typically hiring us specifically because they want work that survives scrutiny.