What is AI share of voice and how do you measure it?

AI share of voice translates the share-of-voice concept from media measurement to the AI engines. For a defined set of category-level prompts (‘what are the leading firms in X,’ ‘who are the major players in Y’) the metric measures how often each brand appears in responses, weighted by prominence within each response. The comparison is to a named peer set running the same prompts on the same engines. The metric is useful as part of a broader picture – it shows whether the brand is being included in the AI engines’ default category answers – but it is incomplete on its own. Two brands can have identical share of voice and very different reputation outcomes if one is described favorably and the other is mentioned as a cautionary example. AIQ™ reports share of voice alongside sentiment, theme analysis, and source attribution so the metric is interpretable in context.