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There’s an old Glassdoor thread ranking for our company name. What are my options?

Quick answer

Claim the profile and engage ongoing, improve the employee experience so new authentic reviews accumulate, respond to old reviews where it helps future readers, and displace the thread on the branded query.

An old Glassdoor thread ranking for the company name is a common and manageable problem, and the options run from direct to structural. Claim the profile and engage with it on an ongoing basis, so the company’s presence is current rather than abandoned to a years-old thread. Drive new authentic reviews through genuine employee engagement, because Glassdoor and search both weight recency, and a steady flow of current reviews pushes an old thread down and reduces its relative weight. Respond to the old reviews where a thoughtful reply genuinely helps the next reader understand the context or the changes since. And work the branded query directly by strengthening the corporate site and authoritative employer content so company-controlled pages compete for the position the old thread holds. The honest framing is that the old thread will not be removed, so the strategy is to make it both less prominent and less representative. We track the branded result set with IMPACT™ to see whether the thread is losing ground.

Last reviewed: 20/05/2026

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