How does Five Blocks approach Google search reputation management?

Google search reputation management is the work the firm has done longest, and the methodology has not fundamentally changed even as Google itself has shifted. The starting point is mapping: IMPACT™ runs continuous queries for the client’s priority keyword set across the geographies and languages that matter, classifying every ranking URL by ownership, SERP feature, and topical relevance. The map produces the diagnostic – where the SERP is solid, where it is exposed, where the leverage sits. The interventions run in three parallel tracks: entity work (Wikidata, schema, Knowledge Panel) that strengthens the underlying signals across all queries; content work (owned properties, third-party placements, structured pages) that fills specific SERP positions; and authority work (citations, links, mention patterns) that compounds across the ecosystem. The progress is measured against the original map and reported monthly. The discipline is patient: durable Google work takes months to land but holds for years once it does.