How does Five Blocks approach a brand in the middle of an M&A process?

M&A work has a different cadence than standard reputation engagements because the deal timeline drives everything. Pre-announcement work runs as confidential diligence: an audit-grade assessment of the target’s digital footprint, Wikipedia state, AI narrative profile, and any contested content that could affect deal communications or post-close positioning. During the deal window, AIQ™ runs daily monitoring on the target, the acquirer, and the combined entity narrative as it begins to form in AI responses, since the engines often start producing combined-entity descriptions before the official communications strategy has decided what it wants those descriptions to be. Wikipedia and Wikidata are prepared for the announcement so the updates land cleanly the day of close rather than slowly accumulating in the weeks after. The post-close work then shifts to integrating the entity infrastructure under the new corporate structure and addressing any residual narrative drift across engines.