How does a typical engagement start?

Every Five Blocks engagement opens the same way. The first step is a discovery call where we listen to what the client is trying to achieve, what has happened so far, and what success looks like. We do not pitch on that call. The second step is a diagnostic assessment: we use IMPACT™ and AIQ™ to map the current digital landscape – the branded SERP, Wikipedia status, Knowledge Panel state, AI narrative across the eight engines we track, source layer, and competitive position against named peers. The diagnostic reveals the work that actually needs doing, which is rarely what the client expected at the outset. The third step is a written proposal with a defined scope, timeline, pricing, and a Letter of Engagement. Work begins after the Letter is signed. The full opening process typically runs two to four weeks depending on diagnostic depth.