How do you handle reviews that contain false or defamatory information?

Reviews containing false or defamatory statements are handled on the same three tracks as other malicious reviews, with the legal track carrying more weight here. Platform reporting comes first: most platforms have a specific process for false or defamatory content, and a documented report identifying the false factual claims has a reasonable chance of removal. Legal escalation is genuinely on the table when the statements are false assertions of fact (not opinion), the harm is demonstrable, and the source is attributable – but it remains a counsel decision, since litigation creates its own visibility. The third track runs regardless: a measured, factual public response that corrects the record for future readers without repeating or amplifying the false claim. The discipline is to correct without confirming. We monitor whether the false claim has propagated into AI engine answers with AIQ™, because a defamatory assertion that gets synthesized and repeated by a model is far harder to contain than one sitting on a single review page.