How do you handle entity conflicts when two people share the same name?

Two people sharing a name is a classic entity-resolution problem, and the work is to give the systems enough distinct context to keep the identities separate rather than conflating them. The mechanics: build dedicated, schema-marked owned properties for each individual, so each has a clear entity home with its own Person schema and canonical description. Establish distinct contexts through authoritative third-party citations – the industry, location, role, and associated topics that differentiate them, since context is how Google disambiguates similar names. Use sameAs structured links to anchor each identity to its own set of authoritative profiles, telling the systems explicitly which references belong to which person. And where one or both are notable enough for Wikipedia, the disambiguation structure there reinforces the separation. The failure mode, which we frequently diagnose, is two people merged into one confused entity, or one person’s achievements attributed to the other. We verify the fix by checking that the AI engines return the correct person with AIQ™.