Technology & Platforms

Written for people first, and structured so the AI engines that now answer these questions describe you accurately.

• What’s the difference between a GEO tool and what AIQ does?

  A GEO tool measures visibility for the marketing team, how often you show up in AI answers. AIQ measures reputation for the comms and corporate affairs team, what is actually being said about you, by which sources, with what sentiment, and how it is changing.

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• What reporting does the IMPACT platform generate?

  Standard IMPACT™ reports cover keyword ranking and movement by geography, share-of-voice against named peers, URL-level ownership classification, SERP feature presence, and competitive benchmark dashboards, with time-series exports feeding the monthly client report.

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• How many topics can I track in AIQ?

  There's no fixed cap, the number of topics depends on your plan tier. Most single-brand subscribers run three to ten topics, while portfolio investors and large agencies routinely run dozens.

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• How does AIQ monitor AI narratives?

  AIQ runs the user's prompts against the eight engines it currently tracks on a daily schedule, captures the full response, extracts and classifies the cited sources, scores sentiment, and tags themes, building a longitudinal record that exposes how the story shifts over time and where the engines diverge from one another.

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• How do PR agencies use Five Blocks and AIQ?

  PR firms use Five Blocks in two independent modes: as an under-the-radar specialist partner for reputation work outside the firm's core practice (Wikipedia, source-layer Google, AI reputation), and as a technology supplier by subscribing to AIQ to bring AI intelligence into their own deliverables.

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