Responding to a Crisis
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How does negative press affect Google search results long-term?
Negative press can persist on page one for years if it is authoritative and unaddressed. Durable displacement requires sustained authoritative competing content and source-level work on the underlying narrative.
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How do you manage AI search results during a reputation crisis?
Daily AIQ monitoring on the specific narrative threads, source attribution to find what each engine is citing, authoritative counter-content placed on the sources the engines weight, and tracking whether the corrected picture is being absorbed.
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How quickly can ORM actually push down a news story that ranks on page 1?
Rarely within days. Fresh authoritative news on page one takes weeks to months to displace durably. Anyone promising day-of pushdown is overpromising. The honest timeline is to manage the first week tightly and rebuild over the following months.
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What is reputation triage and how do you prioritize during a crisis?
Triage by leverage and durability. Page-one Google results that drive the most stakeholder traffic come first. Then the AI narrative threads picked up across multiple engines. Then Wikipedia article framing.
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What is the difference between crisis communications and crisis reputation management?
Crisis communications shapes what is said to stakeholders and the press. Crisis reputation management shapes the durable digital record those efforts produce - the SERP, the AI narrative, the Wikipedia article.
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