Responding to a Crisis
-
How do you manage search results during active litigation?
Coordinate every step with counsel. Avoid public statements not specifically approved. Focus on durable infrastructure - entity signals, owned content, source-level corrections - not provocative content that could be cited in the case.
Read the full answer -
How does AI amplify a reputation crisis?
AI engines synthesize multiple sources into a single confident-sounding narrative. Once that synthesis hardens it persists, and stakeholders increasingly consult the AI engines first.
Read the full answer -
Do ORM firms charge by the page suppressed or on a retainer?
Reputable firms charge monthly retainer on defined scope. Pay-per-page or guaranteed-suppression pricing tends to signal short-term tactics that fail under scrutiny and produce results that do not survive a Google update.
Read the full answer -
How do you respond to a viral negative news story?
Diagnose the source ecosystem driving the virality, coordinate the legal and PR response, stand up daily AI monitoring on the narrative threads, produce authoritative counter-content on owned properties, and prepare for the second-day story.
Read the full answer -
How do you manage Google Autocomplete during a crisis?
Autocomplete is shaped by query volume, not by what the brand publishes. Addressing the underlying news cycle is what reduces autocomplete pressure. Specific takedowns are available for narrow categories like illegal content or harassment.
Read the full answer
