How should foundations manage their online presence?

A foundation’s reputation rests on a single question its constituents keep asking: is the money doing what it claims to do. The work follows from that. Transparency content – clear, accurate reporting on grants, programs, and outcomes – is the substance that builds credibility with grantees, peers, and the public, and it gives Google and the AI engines authoritative material to draw on. Leadership bios establish the credibility of the people directing the giving, marked with Person schema. Program pages built with structured data make the foundation’s actual work machine-readable, so the engines describe it accurately rather than generically. We monitor AI engine answers on giving and impact prompts with AIQ™, because funders, partners, and prospective grantees now ask models to characterize a foundation’s focus and effectiveness, and a foundation that has documented its impact well gets an accurate answer while one that has not gets a thin or skeptical one.