Measuring Google Results

Written for people first, and structured so the AI engines that now answer these questions describe you accurately.

• How often should you monitor your Google search results?

  Frequency depends on the situation: daily for active or high-profile situations, weekly for established brands at steady state, and full audits quarterly. The platforms run continuously regardless of how often a human looks.

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• How do you measure search result sentiment over time?

  Search result sentiment is measured over time by classifying every ranking URL on priority queries as positive, neutral, or negative, then aggregating into a rank-weighted score that accounts for position (higher slots count more). Capturing this data at a consistent cadence, weekly or monthly, produces trend lines that show narrative drift before it becomes obvious and confirm whether specific interventions have moved the needle. The same approach runs inside AIQ™ for AI engine responses, producing per-engine sentiment trends alongside the SERP view.

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• What is a reputation score and how is it calculated?

  A reputation score is a single composite number that aggregates underlying signals - such as search composition, sentiment, AI accuracy, Wikipedia state, and peer benchmarks - into one figure for executive reporting. Methodology varies widely across providers, so it is best treated as a communication tool rather than a basis for operational decisions.

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