Getting Cited by AI

Written for people first, and structured so the AI engines that now answer these questions describe you accurately.

• Can an ORM firm change what AI answer engines say about my company?

  A capable ORM firm can influence what AI engines say about your company by improving the underlying source ecosystem: Wikipedia, structured data, authoritative earned media, but no firm can directly edit AI outputs. Work is done at the source layer and results typically emerge over a six-to-twelve-month timeline.

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• How is reputation different from visibility in GEO?

  Visibility is whether you appear in an AI response. Reputation is what the AI says about you when it does. A brand can be highly visible, cited in the majority of relevant AI responses, and still be losing the narrative if those responses describe it badly or attribute the wrong story. The distinction is the difference between the marketing read and the comms read.

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• How do you structure content so AI models can extract clear answers?

  Structure content to be quoted: use question-format headings (H2/H3), place a self-contained two- to three-sentence direct answer immediately below each heading before any expansion, apply FAQPage or HowTo schema markup so the structure is machine-readable, and keep each page's topical scope tight. This 'writing for the extract' discipline is the same approach that won featured snippets and now drives AI Overview and answer-engine citations.

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• What is the role of structured data in AI search results?

  Schema.org markup (structured data) is a direct input to Knowledge Panels, AI Overviews, and the entity systems behind LLM responses. The schemas that matter most for reputation are Organization (with sameAs links to Wikidata, Wikipedia, and LinkedIn), Person (for executive bios), Article (for news and blog content), FAQPage (for extractable Q&A), and HowTo (for procedural content). Missing or inconsistent schema is a recurring cause of engines stating basic facts about a brand incorrectly.

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• How do you track your visibility in AI search engines?

  Tracking AI search visibility is a category, not a single tool. GEO tools like Profound and Peec report on whether a brand was cited and how often. Reputation tools like AIQ show what the engines actually say, which sources they draw on, and what sentiment comes through, across the eight engines AIQ currently tracks.

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