Getting a Wikipedia Page

Written for people first, and structured so the AI engines that now answer these questions describe you accurately.

• How do you prepare a company for Wikipedia readiness over 12-18 months?

  A 12 to 18 month Wikipedia readiness program runs four parallel tracks: Press strategy, Authority development, Entity work, and quarterly readiness re-assessments, and moves to Draft and Submit only when the source record clearly supports it. The order is non-negotiable: source base first, article second.

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• How much media coverage do you need to qualify for a Wikipedia page?

  Wikipedia sets no fixed number of sources, but in practice plan for at least three to five substantial independent pieces for a clear-cut case, and ten or more for borderline or controversial subjects that will likely face deletion review. What counts as 'substantial' is qualitative: each piece must address the subject directly and in depth, not merely quote it or mention it in passing.

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• How do you build notability for a Wikipedia page over time?

  Building Wikipedia notability is a multi-quarter program: months 1, 6 focus on press strategy to create substantive independent coverage, months 7, 12 deepen authority through additional outlets and recognition, and months 12, 18 add entity infrastructure work and a quarterly readiness re-assessment before a go/no-go decision on article creation. Wikipedia requires sustained coverage across multiple reliable independent secondary sources, not a single placement.

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• Can you create a Wikipedia page for a product or brand?

  Yes, but a product or brand needs its own independent coverage to qualify. Coverage of the parent company that only mentions the product in passing does not establish notability for a separate product article; the product must be treated directly and in depth by reliable, independent sources. For many consumer products the right structure is a section within the parent-company article rather than a standalone page.

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