Fundamentals

Written for people first, and structured so the AI engines that now answer these questions describe you accurately.

• What does an ORM firm need from us to actually start moving the needle?

  The startup checklist for an ORM engagement is short: priority keywords, current executive bios, any existing PR materials, a candid description of reputation concerns, target audience definitions, and technical access to owned web properties. Five Blocks produces everything else, the IMPACT and AIQ baselines, Wikipedia and Knowledge Panel review, entity audit, peer landscape, and source-layer assessment, on its own from its diagnostic.

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• How often does Google re-rank search results after an ORM campaign starts?

  Google re-evaluates search rankings continuously with each crawl cycle, not on a fixed schedule. New authoritative content can begin moving branded results within days for freshness-sensitive queries, while durable repositioning usually takes weeks to months as authority signals build. IMPACT tracks both the short-term daily movement and the longer trend.

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• What if we’re not sure what we need?

  Start with a diagnostic. Five Blocks runs the full audit: IMPACT across the branded SERP, AIQ across the eight AI engines it currently tracks, Wikipedia and Knowledge Panel review, entity audit, and peer comparison, then delivers a written assessment and a prioritized intervention scope. The diagnostic is a fixed-fee project that stands on its own; there is no obligation to continue.

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• Can we do a short-term project or audit?

  Yes. Five Blocks offers short-term, fixed-fee diagnostic projects that run roughly two to four weeks and produce a defensible read of where a brand stands in search and AI results, plus prioritized, scoped recommendations. Many full programs grow out of a diagnostic, but the engagement stands on its own and does not require continuing.

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• What if we need to scale up or down during the engagement?

  Yes. Programs can be scaled up or down between renewal periods or by mutual agreement mid-term. All scope changes are documented as addenda to the Letter of Engagement and take effect at the start of the following billing month.

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