Fundamentals
-
What is a SERP and why does it matter for reputation?
A SERP - Search Engine Results Page - is the page Google returns for a query. For reputation, it is the canonical first impression every stakeholder sees before any meeting, due diligence call, or hiring decision.
Read the full answer -
How long does it take to see changes in Google search results?
Three to nine months for meaningful movement, tracked through IMPACT against the objectives set at program kickoff. Faster on simple SERPs, slower on contested ones with hostile high-authority content.
Read the full answer -
Why does reputation start with search and AI?
Because that is where the decision is made. Investors, journalists, candidates, customers, and counterparties all start a brand or executive interaction by searching. Whatever they see in the first ten seconds frames everything that follows.
Read the full answer -
We were told by counsel to avoid all public statements. Can ORM still work under those constraints?
Yes. Under no-public-statement constraints, the work shifts entirely to structural channels: owned content, source-level corrections through legitimate processes, entity signals, and Wikipedia accuracy work needing no public engagement.
Read the full answer -
What is proactive reputation management?
Proactive reputation management builds the digital infrastructure - Wikipedia, Knowledge Panel, entity authority, AI narrative, owned content - before a crisis or transaction, when the cost is lower and the durability higher.
Read the full answer
