What information do you need from us?

You do not need to arrive with a fully formed brief, Five Blocks runs its own independent diagnostic before recommending any scope. But the more context you share at the start, the faster the assessment moves and the more targeted the resulting proposal will be.

What to bring to the first conversation

Your reputational challenges

Describe what is going wrong or what you are trying to protect, negative search results, thin AI descriptions, a Wikipedia article with inaccuracies, a crisis on the horizon, or an upcoming event (fundraise, M&A, regulatory review) that will intensify scrutiny. The more specific you can be, the more quickly Five Blocks can identify the right workstreams.

Priority keywords and topics

List the search queries, executive names, product names, or competitive framing that matter most to your brand. These form the foundation of the IMPACT™ diagnostic, the platform tracks Google results for those exact terms across the geographies and languages that matter to you, and the keyword set shapes every downstream recommendation.

Wikipedia and AI concerns

Note whether you have a Wikipedia article (and whether it is accurate), whether your Google Knowledge Panel is complete, and what AI engines such as ChatGPT, Gemini, or Perplexity say about you when asked. If you have already run AIQ or pulled AI responses manually, share those outputs, they cut diagnostic time substantially.

Timeline and objectives

Flag any hard deadlines, an earnings call, a fundraise announcement, a product launch, a regulatory hearing, because they directly affect how Five Blocks structures the engagement and which workstreams get prioritized first. Crisis timelines compress the onboarding to 24, 48 hours; standard engagements typically move from first call to active work in one to two weeks.

Existing communications plans or research

If you have a PR firm, general counsel, or in-house comms team already engaged, share what they are working on. Five Blocks coordinates with legal and PR teams as a standard practice, and early alignment prevents duplication and protects narrative consistency across all channels.

What Five Blocks does with that context

Five Blocks runs an independent assessment regardless of what you bring: IMPACT™ and AIQ™ diagnostics, a Wikipedia and Wikidata review, an entity signal audit, and a peer benchmark against named competitors. The prior context you share does not replace that assessment; it focuses it. The output is a formal proposal covering named workstreams, deliverables, timeline, team, pricing, and success criteria, detailed enough that the engagement has clear terms before any work begins.