How does Five Blocks approach content creation for reputation management?

Content work at Five Blocks is reputation-driven rather than volume-driven, which means every piece serves a specific purpose tied to a SERP gap (a gap in the Google results page) or an AI narrative gap identified in the diagnostic. The discipline is consistent across formats. Each piece is scoped to a specific keyword and SERP feature, or to a specific AI prompt and engine response pattern. Each is hosted on the property where the citation will actually count: owned site, executive bio, microsite, or an authoritative third-party publication via placement. Each is structured for the extract: H2 and H3 headings as questions, short direct answers, lists where lists are warranted, schema markup (structured tags that tell search engines what a page is about), named authorship with bio context. Each is measured against the original diagnostic at next review. Content produced this way does the reputation work it was created for; content produced for word count and SEO instinct rarely does.