If You Manage a Hedge Fund, Ignore Glassdoor at Your Own Peril

“It’s shocking that third party, user generated content websites (like Glassdoor) populate at least as much, or more, ‘real estate’ in the search results as the company’s own web assets. It’s true that every company will have disgruntled employees from time to time. What’s new is that never before have these critical voices and personal grievances been so public and proximal to the company’s digital brand.”

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