Press

The Missing ‘Link’ for Digital Reputation of Hedge Funds

Manage your online reputation or the world will manage it for you. There was a time when protecting your reputation online was one item on a list of priorities for a hedge fund’s management team, usually near the bottom. When ...

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Facebook’s Flawed News Feed Bumping & The Rebirth Of Bad Content

What Facebook is trying to achieve is actually not a bad thing. I miss content all the time. It happens. So if that piece is popular among my friends, then, truth be told, I do probably want to see it. ...

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How Google’s ‘In-Depth Articles’ Feature Could Affect PR

Google recently introduced a new feature on some of its search pages that spells big changes in the way companies manage their online reputations and public relations strategies.  The feature, which Google calls “In-Depth Articles,” offers up links to a ...

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Why Hedge Funds Should Care About Google Search Results

Ignore the internet at your own peril. Hedge fund managers are notoriously reticent when it comes to talking about themselves publicly and, save for a few, they’ve always had a bias against speaking to the media. Regulatory barriers, including the ban on general ...

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