How Google’s ‘In-Depth Articles’ Feature Could Affect PR

Google recently introduced a new feature on some of its search pages that spells big changes in the way companies manage their online reputations and public relations strategies.  The feature, which Google calls “In-Depth Articles,” offers up links to a set of three long-form articles, usually at the bottom of the search results page. The […]

Why Hedge Funds Should Care About Google Search Results

Ignore the internet at your own peril. Hedge fund managers are notoriously reticent when it comes to talking about themselves publicly and, save for a few, they’ve always had a bias against speaking to the media. Regulatory barriers, including the ban on general solicitation, have sometimes stood in the way. But those walls are close to coming down. Still, many […]

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