How to Measure (and Influence) Brand Awareness with Google Search Data

Five Blocks was quoted for a piece on this topic. read more

You probably know how important your Google rankings are in measuring brand awareness —  but are you aware of how brand awareness is actually shaped by search?

Because of the way search engines like Google are structured, brand awareness is a viral phenomenon. People’s opinions about your brand are encoded in their searches, and often, Google and other search engines can enforce these opinions.

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