How to Measure (and Influence) Brand Awareness with Google Search Data
Five Blocks was quoted for a piece on this topic. read more
You probably know how important your Google rankings are in measuring brand awareness — but are you aware of how brand awareness is actually shaped by search?
Because of the way search engines like Google are structured, brand awareness is a viral phenomenon. People’s opinions about your brand are encoded in their searches, and often, Google and other search engines can enforce these opinions.