How Google’s ‘In-Depth Articles’ Feature Could Affect PR
Google recently introduced a new feature on some of its search pages that spells big changes in the way companies manage their online reputations and public relations strategies.
The feature, which Google calls “In-Depth Articles,” offers up links to a set of three long-form articles, usually at the bottom of the search results page. The articles are usually detailed profiles and exposés on companies and their leadership. Companies and high-profile individuals should take notice of this development and understand that it presents a number of opportunities, as well as some perils. Read more