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Manage your online reputation or the world will manage it for you. There was a time when protecting your reputation online was one item on a list of priorities for a hedge fund’s management team, usually near the bottom. When considering a hedge fund’s costs and shifting priorities, repairing or improving their online image tended […]

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What Facebook is trying to achieve is actually not a bad thing. I miss content all the time. It happens. So if that piece is popular among my friends, then, truth be told, I do probably want to see it. That being said, story bumping in its current form is majorly flawed. Why? read more

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Google recently introduced a new feature on some of its search pages that spells big changes in the way companies manage their online reputations and public relations strategies.  The feature, which Google calls “In-Depth Articles,” offers up links to a set of three long-form articles, usually at the bottom of the search results page. The […]

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Ignore the internet at your own peril. Hedge fund managers are notoriously reticent when it comes to talking about themselves publicly and, save for a few, they’ve always had a bias against speaking to the media. Regulatory barriers, including the ban on general solicitation, have sometimes stood in the way. But those walls are close to coming down. Still, many […]

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